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Creator marketing has never been more important for your business. A recent study by Influencer Marketing Hub found that 63% of consumers trust influencers more than brands. So how do you build an effective creator marketing strategy in 2025? And how can brands and creators collaborate effectively and adapt to the changing content landscape? Join this session to learn the winning creator strategies for the world’s most popular platform.


This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Let’s talk TikTok: the creator playbook for 2025

Speakers