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Founder and CEO

Christian Rôças

Opening remarks

This session discusses adapting and innovating existing structures to meet the demands of the new creator economy, content monetization strategies, authenticity, and building ecosystems that promote continuous growth and innovation.

Please note: This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

How to speak the creator language

The convergence of TV and the creator economy is intensifying, as TV studios capitalize on featuring creators with built-in viewers. Gain valuable insights into SBT's upcoming initiatives with the networks' chief transformation officer Roberto Grosman, and creator Luccas Neto.

Please note: This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

The creator economy’s TV moment

Fashion blogger and entrepreneur Camila Coutinho joins forces with Flint co-founder Christian "Crocas" Rôças to explore cutting-edge strategies for elevating personal brands in 2024. Join Camila and Crocas for fresh perspectives on navigating the evolving landscape of personal branding in the digital age.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.